Always and Julianna Karaulova continue the "relay of self-confidence"

The well-known brand of feminine hygiene products Always and Julianna Karualova will inspire girls to be confident in any situation.

More recently, the young and popular singer Yulianna Karaulova officially became the representative of the Always brand and the face of his new campaign urging girls to "show their confidence here and now."
As part of the campaign, a large-scale competition was launched, in support of which Always has actively broadcast several promotional videos with the participation of Karaulova. According to the plot, Julianna sings the chorus from her hit "You're Not That" at the mall, at the rink and in the store. At the end of each video, the singer urges the girls "not to miss their chance" and join the # always star time contest.
The participants had to show their talent and sing an excerpt from Julianne’s song in any public place, and then put the video on social networks with the hashtag # always a stellar hour. The campaign was joined not only by ordinary girls, but also by popular bloggers such as Maria Shatrova, Natalya Kisel and Maria Gamayun.
The Always brand constantly inspires girls to be confident in any situation and even on the most delicate days. They will be helped by the improved Always Ultra with increased gel content, which provide up to 100% protection against leaks. So one gasket Always Ultra, having a thickness of only 2-3 mm,able to absorb about 40 g of liquid - that is, half the total volume for the entire period. This is possible thanks to an improved absorbent layer, which quickly turns the liquid into a gel and reliably "locks" it inside.

About Julianna Karaulova

Yulianna Karaulova is a young pop singer, who for several years has turned from a promising member of the "Star Factory" into a popular solo artist. In the spring of 2015, she released the single "You're Not That", which quickly got into the active rotation of the country's radio stations and for a long time headed the iTunes summary chart. And after a couple of months, the Russian Music Box channel included Julianne in the Breakthrough of the Year nomination at its annual award. In the fall of 2015, she was presented in the “Breakthrough of the Year” nomination at the award of the cult magazine Glamor “Woman of the Year”, and in October 2016 she presented her first solo album “Feeling Yu”.

About Always Brand

Always® is the world leader in feminine hygiene products, producing a wide range of sanitary pads in the Always Ultra ™, Always Ultra Sensitive, Always Classic, Always Platinum ranges.