Pink for girls, blue for boys - has it always been like this and why in the 50s they began to perceive pink color in a new way?
Photo: Jean Patchett, Treasured Beauty Today we perceive the gender separation of these two colors as something long known and familiar, but in reality it was not always so. Moreover, pink color was conventionally fixed for girls, and blue color - for boys only by the twentieth century, and this, you see, is not such a distant past.
Photo: Anne Gunning, Jacques Fath Pink color is mentioned in Roman poetry, although, by the way, the word "pink" got to the Russian language as a borrowing from French only in the 18th-19th centuries. However, over the centuries, no one has thought much about associating a child’s gender with one color or another.
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Of course, fashion and cultural aspects intertwined, influencing each other. For example, for a long time, blue was popular in children's clothes for girls, because Virgin Mary was often depicted in blue clothes, and pink, on the contrary, was used in boys' clothes, as it was perceived as a shade of red, symbolizing masculinity and militancy.
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Photo: Bobbie Brooks, Butterick Today, historians and culturologists do not have a single version of what exactly caused the opposition of pink and blue, but there are a number of assumptions. For example, it is believed that by the beginning of the twentieth century a marketing strategy had taken shape to encourage parents to buy more children’s clothing, but in 1953 one political event had an extraordinary impact on the popularity of pink!
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Photo: Creative Commons Wife of President Dwight Eisenhower Maimi appeared at the inauguration ceremony in an elegant pink dress. The First Lady was famous not only for her taste and frugality (they say she cut coupons for discounts for the entire White House!), But also for her impeccable manners, exemplary housekeeping and love of pink in everything, including interiors and utensils. The same White House in the press was sometimes called the Pink Palace, thanks to its decoration preferences! Well, a delicate shade of pink was soon called the “Pink Mamie” after her.
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Many cultural scientists believe that her image of an ideal feminine mistress seriously influenced the perception of pink, firmly linking it with the image of a woman as a whole.In the same year, Marilyn Monroe in the film "Gentlemen Prefer Blondes" appeared in the image that became canonical: a platinum blonde in a satin bright pink dress.
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Photo: frame from the movie "Gentlemen Prefer Blondes" Well, in 1957, the musical Funny Face with Audrey Hepburn deafeningly fixed the triumphal procession of this color. Think pink, authoritatively claimed from the screen!
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And women bought, sewed, decorated their homes with this color, without much regard for age, although, admittedly, the direct association of pink and youth has been preserved (and still is).
Photo: Vogue Knitting, Vogue Patterns Especially popular were evening gowns in pale pink, but outerwear for the cold season was also often found in pastel pink colors.
Photo: Simplicity
