Salvatore ferragamo

The famous fashion company owes its success to the poor Neapolitan shoemaker, who in 1914, like his many brothers, emigrated to the United States. There he soon began to work for the cinema ...

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In Hollywood, Salvatore Ferragamo opened the "Hollywood Boot Shop", as his shoes, created manually according to ancient Italian traditions, were of such high quality and comfort that they quickly gained popularity.

Now the headquarters of the company Salvatore ferragamo is located in the castle of Spini Feroni, built in the 13th century - in one of the most famous sights of Florence. The walls of the halls with high ceilings are decorated with luxurious carpets and magnificent paintings. However, even 50 years ago, a completely different atmosphere reigned here - not so lush and more noisy. There was ... a shoe shop, where it smelled of leather, and in the halls there was the sound of a hammer on a wooden block. Yes, it’s handmade shoes that made the “fashion clan” Ferragamo famous all over the world.

Flats with bows in the form of bows are one of the most famous brands of the brand. In 1927, Salvatore Ferragamo, the father of the company, returned from America to Italy as a famous shoe maker. Soft and stylish, everyone liked the shoes, including movie stars such as Judy Garland, Marilyn Monroe and Sophia Loren, as well as representatives of the European aristocracy, including crowned ladies.
In 1960, when Salvatore Ferragamo passed away, his company was world famous, but it produced only 80 pairs of shoes per day. 38-year-old widow Wanda Ferragamo Milletti was left alone with six children aged 2 to 17 years. There was a crisis for the brand - after all, the company was the business of only one person. But the energetic widow was not at a loss: with a group of faithful and creative managers, she put into the business more than 350 patents for shoe design. Supported by children, she successfully developed and developed her business. Currently, the brand includes not only women's and men's shoes, but also clothes, bags, glasses, scarves, ties, perfumes.

Now Senor Ferragamo is 93 years old, and the third generation is already working on the company's board. By the way, incomes are distributed among family members equally, and only three of the family are allowed to manage affairs. And to get into the honorary three, you need to prove that you deserve it.

Claudia Schiffer is the face of the Salvatore Ferragamo brand.
HISTORY OF SALVATORE FERRAGAMO IN DATES AND FACTS
1927 Establishment of a shoe company in Florence.
1938 Opening of the first monobrand boutiques in Florence, Rome and London.
1948 The opening of the first monobrand boutique in New York.
1971 Release of the first collection of accessories.
1986-1995 Opening of single-brand boutiques in Hong Kong, Navoi, Shanghai, Seoul.
1995 Creation of Ferragamo Parfums together with Bulgari (in 2001 the share of Bulgari was bought back).
1998 The beginning of sales of optics.
1999 The opening of the first monobrand boutique in Mexico City.
2006 Opening of the first monobrand boutique in India.
2008 Running a line of watches.
2009 The opening of the flagship boutique in Dubai. Launching the website and online store www.ferragamo.com.
2010 Opening of single-brand boutiques in Turkey, Qatar, Egypt, South Africa and 91 boutiques in China.


Salvatore Ferragamo boutique in GUM.
Photo: PR, catwalkpix.com, image / de.
The material was prepared by Elena Karpova.

Watch the video: Viva ft. Dara Allen Part 2. Salvatore Ferragamo (May 2024).